We could say that Spain is a country of «customs», of «brands» or of anything that makes any study or comparative graphic in the evolution of a brand, an operating system or any other comparative, can make any comparison with other made in other European countries, the United States or worldwide.
Although Android arrived a little later in our country than in the United States, in less time Android was able to position itself as the most adopted and used operating system while still maintaining the «50% -50%» in the United States even with certain dominance of Apple mobile models in the United States or European countries such as the United Kingdom, however, in Spain, whether for economic, tastes or cultural reasons, the dominant mobiles are mid-range Android and a total of 93.5% of smartphones are Android in our country Apple having a merely symbolic presence in the share of our mobile market.
This microcosm can also be seen in the tablets where we are also different in terms of the global average graphics where, without going any further, the Apple tablet, the well-known iPad has an approximate global market share of the 32.4% However, in Spain, the iPad market share is 15 percentage points below that what you own in the world with a 18% of market share and relegated in a second position behind Samsung tablets.
Economic: The economic crisis How hard it is hitting Spain makes us opt for more affordable and reasonable prices when buying a tablet regardless of its brand. Samsung has launched a multitude of models and ranges that cover most pockets and it must be recognized that the Korean company is really good in terms of value for money in many of its products.
There is another factor to consider and that is not very common in other countries and we have a good number of manufacturers "Made in Spain" that have seen in the tablets a good market in which to stand out against the global giants such as Apple, Sony or Samsung and deserve their mention because thanks to their low cost, although their market shares are not astronomical, the Spanish together have a greater market share than Samsung or Apple and is that the four companies that cover the TOP 7 of the ranking are Spanish.
Madrid's BQ or Szenio, the Catalan Sunstech or the Cantabrian Wolder are the clearest example of companies dedicated until then to other sectors such as trailers, electronics or DTT manufacturers They have seen a juicy growing market in tablets and an opportunity to create a pleasant and economical product for the Spanish.
It is not surprising the 8th position of Asus since the study of GTK does not calculate online sales, only traditional sales so, although you can buy Nexus 7 in physical stores, it is more common to buy this device from the Play Store.
Although it does not appear on the graph, I would like to mention the NT-K brand, a brand that was a victim of typical Apple strategies to remove direct rivals through patents and it was that he had nothing better to do than sue NT-K for plagiarism for alleged copy of his iPad. in whose demand the American company lost.