#BackToTheFutureDay and the power of film nostalgia for brands

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  • The dates and other key moments in the plot of the films become an element of interest for the audience.

  • On October 21, 2015, according to the plot, is the day that Marty McFly arrives, coming from the past, in a saga decine Back to the Future.

  • Other dates of other tapes become elements of interest for the audiences, capable of becoming viral in social networks.

While not all people are familiar with specific details of the films or their plots, some classic tapes further enhance their reach when they are remembered through social networks for small details.

We have noticed the existence of certain dates throughout the year that attract attention by relating to scenes or aspects of the content of the films. For example, on October 3, the movie Mean Girls, from 2004, is remembered, because in a scene of the tape allusion is made to that date and on that occasion social networks talked about the subject.

On the other hand, May 4 is also related to a film saga, Star Wars, and all for a play on words with the expressionMayThe4thBeWithYou that emerged in Britain.

Cinematography, literature, theater, music, lyrics and other content that have already found new media and channels, such as digital, manage to penetrate the imaginary of several people and the dates that are integrated into the plot is one of they.

Thus, this day is to remember the plot of Back to the Future, Back to the future, which in the 1980s attracted the attention of great publics who today remember that on October 21, 2015 a clever event takes place in the cinematographic saga: it is the day in which Marty McFly arrives, coming from the past, through the time machine that Dr. Emmett Brown has created with a DeLorean car.

Four years ago, the entertainment world turned to remember the date and the successful cinematographic saga at the end of the 20th century, which is why the typical # BackToTheFutureDay ze places it as one of the most important of this day through Twitter.

The popular roots that have different contents that are disseminated through the cinema, television, print media, radio and other entertainment channels allow them to extend their life and impact over time, which causes the collective imagination to interact with certain aspects of these productions and make it extensive through social networks.