On November 25 the first forecasts we made from ProAndroid were fulfilled. An Aquaris E5 arrived with a Qualcomm Snapdragon processor under its arm. And with him, a tough competitor for the mid-range on Android, facing this Christmas.
Now bq try to improve what I presented almost a month ago, taking the same terminal but with a capacity of 8 GB to enter to compete one hundred percent with the Motorola Moto G 2014. On November 25, many shouted in the sky for the strategy of bq to put the Aquaris E5 4G over the psychological barrier of 200 euros. 219 euros specifically cost the Aquaris E5 4G in its 16 GB version.
The defense with the Moto G is still standing by users. From the 179 euros of the Moto G 2014 to 219 of the bq, it was a distance that only some were willing to cover. Now, you have heard critics, and launches a new version for 199 euros much closer to the Moto G, also 8 GB of storage.
A smartphone that breaks the mid-range: Qualcomm processor Snapdragon 410, 13 megapixel Sony camera, 1 GB of RAM and one battery of a generous 2850 mAh. These are the features that the Moto G of 2014 has to deal with, along with 4G technology and an Android version that also expects an update to Android 5.0 Lollipop. Few are the strengths that Motorola's star device has left.
With this strategy, bq manages to position itself below 200 euros, becoming a real alternative against its top competitors. However, it is true that smartphones as the Moto G, being its official price of 179 euros, can be found cheaper in other stores such as Amazon or in promotions and offers from MediaMarkt or Phone House.
bq has moved token intelligently, taking into account the importance of the Christmas campaign that is already underway. With this movement, a pretty big cake is secured on these dates, especially with the range so varied that it has in the market and the prices arranged for it.
In addition, Euro6000 has a discount for those users who plan to buy a bq product. Buying through the official website of the manufacturer, and paying with a card, both Visa and MasterCard Euro6000, you discount 10% of the official price of the product.
In this way, a bq Aquaris E5 4G 16 GB stays at 197 euroswhile the version of 8 GB does not exceed 180. The promotion is still valid, so take advantage of the opportunity.