The competition between video platforms in streaming It gets more and more intense, especially with the arrival of two strong competitors on the market before the end of 2019, Apple TV Plus and Disney Plus. But Netflix does not want to be left behind: with the purpose of attracting more customers, the streaming giant will take its more economical plan, exclusive for cell phones, to more markets.
In July 2019, the company launched this modality in some local markets in India, with an approximate cost of $ 3 dollars per month, which gave the possibility to enjoy the content in only one phone at a time and with standard quality.
During the last report of the company's financial results, its Product Director, Gregory Peters, said the company will seek to expand its plan to more emerging territories. That means that, at least for now, it is unlikely that he will arrive in the United States.
The manager emphasized that because there are other markets similar to that of India, it is possible that his modality for cell phones that he currently represents a small percentage of his subscriber base is well received in them.
Like China, India is one of the main countries where users access the internet more from mobile devices.
Netflix still losing subscribers
In the midst of the arrival of its next strongest rivals, Netflix reported a decrease in the number of subscribers for the second consecutive quarter: it added only 6.8 million in the third quarter of the year, instead of the expected 7 million.
The video platform in streaming He also told investors that he expects to add 26.7 million members by the end of 2019, which means a decrease from the 28.6 million he achieved in 2018.
Has the time come for Netflix to take actions to get even more customers? The answer seems to be yes and the mobile plan could be an important key to it. In addition, it remains to be seen if he carries out his plans so that his users do not share their accounts with friends, a practice that did not affect him so much about three years ago, but that now can make a big difference in their results.