The latest fashion of social networks is TikTok, a free application for iOS and Android that specializes in 15-second videos, especially musicals. Formerly known as Musical.ly, the new name of this lip sync music application is infinitely more attractive. If you still don't know what TikTok is, here we tell you everything you need to know about this popular application to share music videos.
What can you do in TikTok?
TikTok videos can include musical genres such as hip-hop, EDM (electronic dance music), pop, rock, rap and country, in video categories such as dance, comedy, vlog, food, sports, crafts, animals and … to be. But to maintain its rarity, some videos don't have music either.
Although similar, TikTok is not designed to be like the old Vine, which also allows you to upload short videos. One of its biggest differences and peculiarities is precisely its musical orientation and the possibility of synchronizing your lips with the background audio. The application itself is defined as “Simple, real and without limits (…) It is from instinct. "Come as you are" and tell us your story in 15 seconds ".
TikTok is similar to other video applications: you can record whatever you are doing, apply other elements (filters, special effects, stickers and music) and publish it online for all to see. When you create an account, the application algorithm personalizes a video source aimed specifically at your tastes, depending on what you see, like and share.
You have a lot to choose from. The application literally houses millions of videos collected globally, but which have been specifically selected according to your tastes. It also has commercial content. So far, the formula seems to work. You may not like all the videos, but it's easy to swipe to move on to the next one.
One of the advantages is that the videos only last 15 seconds and are played in a continuous cycle. You can add sound and music effects to your videos, and edit them with millions of free music clips and sounds. The editing tools allow you to easily trim, cut, combine and duplicate video clips, as well as add face stickers, emojis and other effects. The application continuously updates its filters live streaming with new creative designs
The results are everywhere. From showing obvious talent and precious moments, which can be very funny, to a bit silly videos.
Given its success, TikTok now distinguishes between regular and more experienced collaborators. Those who have professional level allow to see performance statistics, which allows them to know how the audience responds to their videos. Pro accounts provide an analysis tool to better evaluate performance and participation.
TikTok is aimed at users over 13 years of age, and a large number of users seems to come from the Gen Z group, from middle school to university population. That is, all children under 24 years. However, what could have been an advantage, also ended up becoming one of its greatest weaknesses.
Because the application is so popular among young people, children under 12 years of age accessed it and inevitably saw content that their parents disagreed with. The privacy issue led TikTok to deal with federal agencies. Last February, TikTok received a record fine of $ 5.7 million after the Federal Trade Commission (FTC) considered that the application violated the Children's Online Privacy Protection Act, at not request parental consent for users under 13 years.
In addition to illegally collecting information from children, the application allows all users to send them direct messages and interact with them through comments. There were even reports of adults who contacted children through the application.
In July of this year, the Office of the Information Commissioner (ICO) in the United Kingdom initiated an investigation to determine whether TikTok violated the General Data Protection Regulation of the European Union, the privacy law that obliges companies to protect the personal data of children.
TikTok also established a security center and a series of video tutorials to explain community guidelines, its privacy settings, coexistence tools, among other aspects. In addition, it was associated with Internet Matters, a non-profit organization that help parents keep their children safe online and sponsor the launch of the initiative TikTok’s Safer Internet Day.
The privacy settings allow you to decide if you want others to find you, set your account to be private so that others cannot see your videos, and choose who can send you messages, leave comments or sing duets with you. The “Digital Wellness” setting allows you to limit the daily use of the application to 2 hours a day and restrict inappropriate content.
TikTok has also published a detailed roadmap on how it is collaborating with the law. The online document makes it clear that TikTok is available to cooperate with legal efforts, but within reason and with the presentation of adequate legal documentation to disclose private information, private video content, direct messages and access data.
The application promises to keep the information of a user for 90 days through a formal request of the police to his legal department, but nobody else, even the parents. In addition, it evaluates emergency requests on a case-by-case basis and is open not to alert users that may be under investigation.
TikTok is an application that is full of creative elements and that has a special appeal for the fantastic young people of music. It is simply a form of free entertainment for anyone. The new privacy procedures should help all users better control their environment and interactions with the rest of the community, in addition to specifically protecting children under 13 years of inappropriate content and abusive behavior.