The balance of the second quarter of Twitter points to an increase in the number of users that generate some income, but one each in earnings. The basis considered by the ?Monetizable daily active use? won 5 million users in the first quarter and reached 139 million.
According to Twitter, the result is due to "Organic growth, improvements in products and, to a lesser extent, marketing." The company did not publish its monthly user base in April of this year because it understands that daily statistics are "The best way to measure our success."
The data only counts daily users who saw an ad while they were online. The methodology is different from that adopted by competitors such as Facebook and Snapchat, which have users with simple access to platforms.
Twitter has better figures than its competitors