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Apple Watch receives award before launch – Digital Trends Espaol

the apple watch receives a prize before its launch 2015 650

The Apple Watch has managed to win the important iF Design Gold Award, an extraordinary feat if we consider that it is not even on the market.

The idea of ​​combining classic materials such as leather and metal, with a latest generation technology and everything to create a fashion accessory, results in an exquisite product that offers the user a great experience. The Apple Watch stands out for every detail in the design and in its entirety is an extraordinary piece. For us it is already an icon. has pronounced the jury of the iF International Forum Design of Hannover (Germany).

Apple has received other design awards from the same organization that awards each year a kind of Oscars of the design and where more than 2,000 products from 37 different countries compete, however it is the first time that it receives an award for one of its products before going on sale.

The Apple Watch will be officially presented next Monday, March 9 and Tim Cook, the current executive director of Apple, has ensured that it will arrive in stores in April in three collections: Watch, Watch Sport, Watch Edition, with a total of 22 different models.

The elegant and technologically advanced design of the watch belongs to Jonathan (Jony) Ive, British designer and executive vice president of Apple design, who lately had to go out to defend critics to his decision to adopt a rectangular and non-circular shape as It has become fashionable.

“The reason is purely functional. The Apple Watch, has an interface and applications that are mainly based on buttons and lists, using a spherical shape not only makes no sense, but it will take away practicality.

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