In September 2017, the iPhone X arrived, and with it what has probably been the most controversial and controversial design decision of all time in the mobility segment. The notch becomes that differential feature of Apple phones that you can hate or love. Apple was not the first to do so (Essential had done it before with its PH-1), but it was the one that made it fashionable.
All manufacturers ended up copying it without too much logic: the important thing was to look like the iPhone. Now we wonder if the design decision of the iPhone 11 of mount the cameras on a square module in a corner -caution, because again they are not the first to do so, Huawei already did it in 2018 with its Mate 20 Pro- end up being the new design trend to "differentiate" high-end phones. There are already several who have done it, and perhaps it is something common in the new course that begins.
If you have notch it has to be good, right?
You hated it or loved it, the truth is that the notch or notch, or eyebrow, or whatever you want to call it was copied to satiety. Two years later we kept talking about him because all manufacturers have adapted it in one way or another, and although many have struggled to eliminate it, many others retain it with new formats such as the minimalist drop or the screen hole that has been extended in some Samsung phones.
Everyone wanted to be like the iPhone X. At least, outwardly. Look better, high end, because just having that notch already seemed to be more than you were. Or that was the idea that at least all the manufacturers that included the notch almost irrationally transmitted. The notch didn't have to be there, but it was.
The design option became a constant in an ultracompetitive market and in which differentiation is vital: if the specifications or features are not enough, design can be.
Apple again showed its influence in the market, and created a design trend that in its phones was right to be the powerful Face ID needed that space but that in other terminals it was copied or exager Google did it in its Pixel 3 without it seemed strictly necessary to do so.
The notch bothered, but mostly he did it at first. Those who finished with iPhone X then made it clear: you end up being "blind to the notch" not noticing that you are, and that also became true in the rest of Android-based terminals that integrated it.
Samsung at the moment does not seem interested in changing the layout of its cameras, much more traditional in its physical presence even in the recent Galaxy Note 10+.
Fortunately, Google and the manufacturers eased the tension even more by including in their customization layers an option to hide the notch and place a black strip that pretended to be the upper frame that the notch made partially disappear.
In recent times we have seen how pop-up or sliding cameras have managed to make the notch disappear completely, but in many cases that notch, as we say, is still present even when it has adapted to much smaller formats in dimensions. Having a huge notch is no longer differential, and now we may face another design trend: that of square camera modules.
It's no longer just having more faces, it's that they look in a separate module
The fight for the best photographic mobile It has been one of the great assets of the industry to sell us more and more expensive mobile phones. It is undoubtedly one of the great arguments of the segment today, and that has led to notable advances in this capacity in recent times.
The number and versatility of the sensors has happened to the resolution of the sensors. We've passed in a sigh of one to two, three and four (or five) cameras in the back, but there was no clear criterion for placing those cameras nor anything that differentiated especially some mobiles from others.
But nevertheless Apple may have set an important precedent with its square module, which has come with controversy because it is a design element that goes against that usual Apple maximum of betting on minimalism in its design language.
The square module is now the new identity of these Apple phones: it is what differentiates them from their predecessors and what makes the difference to say "I'm new". The question, of course, is whether other Android-based mobile manufacturers will follow this trend.
Actually the idea has not been Apple: the Huawei Mate 20 Pro already used this square module no less than a year ago, and Google itself had to publish an image of its camera module in the impending Pixel 4 to make it official after the incessant leaks that have appeared for weeks.
There are others in this line like the Motorola One Zoom, for example. This firm has been using a circular module for years rear camera module designs, and that trend has remained in several models. Curiously, the Huawei Mate 30 Pro that also arrives in the next few days seems to integrate these cameras into a circular module, thus departing from the format that its predecessor started.
Other manufacturers have not signed up to this fashion but they will be able to do so soon. Nokia, for example, placed its 5 cameras in a curious circular arrangement (but without module with extra protrusion) on your Nokia PureView 9, while Nokia 6.2 and Nokia 7.2 they make use of a circular module for your triple camera instead of a square one.
These square modules may therefore not become a trend, but you don't get too much if manufacturers start using them frequently: differentiating yourself from the competition is important, but not letting competition differ from you is too.