Apple's design director, Jony Ive, made extensive statements to the magazine Wallpaper, after the launch of the iPhone X. In the interview, Ive, emphasized the new Apple Park headquarters of the company and the qualities offered by the iPhone X.
Apple debuted with its iPhone X last September and officially launched the device to consumers on November 3. The iPhone X features a completely new design, with a 5.8-inch touch screen and the famous Face ID.
However, the best feature that the design director of the technology giant highlights in the iPhone X, is its ability to improve and adapt over time. He explains that all the functionality of the device is determined by the software, largely thanks to the new design centered on the screen. He even dared to say that this smart team will look completely different within a year, as the software progresses.
“I have always been fascinated with these products that are more general. What I think is remarkable about the iPhone X is that its functionality is determined by the software. And due to the fluid nature of the software, this product will change and evolve. In 12 months, this object can do things that it can't do now. I think it's extraordinary. I think we will look back and see it as a very significant point in terms of the products we have been developing, ”Ive said.
On the other hand, another of the great changes offered by this equipment is the removal of the buttons on the screen, which can sometimes seem cumbersome and difficult to adapt. However, I've expressed that the most important thing is to see how a device evolves and profoundly changes its functionality, after being created.
Ive also explained that the objective of the design team is "to obtain the design for the road and that is why we try to define a solution that seems so inevitable that it goes backwards".
On the other hand, take the opportunity to talk about the new Apple Park campus and as this, it promotes collaboration between different teams and departments.
“That is one of the things I am really excited about. At the moment, there are several design studies physically disconnected, and now we can share the same study. We can have industrial designers sitting next to a source designer and in turn, a sound designer sitting next to an expert in motion graphics or someone who is developing objects in soft materials. In addition, between each set of closed offices you can find a large open area of collaboration, distributed throughout the building. ”
Similarly, Ive hopes that this new model of open building does not affect the secret that Apple's company has, that is, work in silence and concentrates. We are remarkably different in that and it is an important part of who we are, ”Ive said.
As for the medium and long-term plans offered by the Apple company, Ive declined to comment on specific projects, but if he added that some design ideas they are currently studying, they go beyond the possibilities of current technology. "The designers are quite curious and constantly looking for alternatives and changes," said Apple's chief designer.
However, although they have many ideas within Apple's design system, which escape the technological developments offered so far, he hopes that very soon many of these projects will be carried out.
Definitely, if you want to know all the details that Apple offers in its new building, you should read the full interview of Jony Ive provided toWallpaper.