It is clear that the maximum reference of Xioami is the American company Apple. Try to follow the trail that the apple company has been developing throughout its history, and each step is studying firmly by Xiaomi. Hence, the great similarity in the structure of your ad, undoubtedly reminding us of that bit of Mac vs. PC ads.
However, Xiaomi not only complies with following its steps on the road to success, but wants to get ahead and become the top manufacturer; at least, for now, in the Chinese market the most powerful, without a doubt. For it, Xiaomi has developed a renewal plan, so that anyone who delivers an iPhone 5S device get in exchange, and for free, a Xiaomi Mi Note. For those who deliver an iPhone 6 or an iPhone 6 Plus they will get a Xiaomi Mi Note Pro, nothing more and nothing less. Even users with an iPhone 5 or earlier will have the possibility of obtaining one of these new Xiaomi devices at a considerably lower price.
This aggressive strategy does not just advance Apple, but is willing to subtract users.They themselves are called the Apple of China.Without forgetting the Android competition ground, of course.
Next to it, Xiaomi is developing an application that helps iPhone users to migrate the contents of their terminal to a Xiaomi device. Of course, the Chinese company has its very well defined strategy, and does not even take any false steps, until the fact that Your new Xiaomi Mi Note has the ability to have Dual Sim with a Micro Sim card and a Nano Sim to facilitate the users of the apple its exodus to Xiaomi.
What do you think of Xiaomi's strategy? Are users beaten by hit book?