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Develop content strategies in the world of marketing Marketing is closely related to creativity and has become an essential activity to achieve campaign success; And it is that with the large amount of information that is generated every day, creating relevant, timely and coherent content is extremely important to achieve a positive response from our audience.
How to optimize your social media strategy? Alexis Gutirrez, social media coordinator -RRSS- in Aeromxico, offers the following recommendations.
- Optimize appropriate platforms. Each social network has different audiences and they are spoken differently.
- Know the social networks through the same insigths or paid platforms, such as social bakers, sprinklr or Social Studio.
- Select the networks that will be optimal for the execution of our campaign or AB Testing
- Generate content of interest to the audience with due anticipation
- Understand that content is a key piece for optimization.
- Determine if the content will be easy to share, or if it can go viral. The biggest budget is not always needed.
- Sometimes the fact of making viral content does not mean a great investment, you have to rely on the creative capabilities of a work team in hose.
- Take advantage of the organic tools offered by the platform.
- Generate relevant and educational content.
- Listen to audiences to perform dynamic executions that help users
- Generate content that is timeless to take advantage of them throughout the year and take advantage of them for certain campaigns.
- Take advantage of generic content.
- For the generation of these articles you must adhere to SEO strategies for search positioning.
- Cure content or create alliances with other sites or infliencers for content development.
- Take advantage that followers are content generators. They give credibility to brand strategies.
- Use organic tools
- Take advantage of different formats. Each of the platforms and formats has different characteristics, proposals
- Learn to listen to users, understand them anticipate changes, both positive and negative.
- Respond to conversations in which the competition is not giving the best service.
- Know that the formulas for strategies are not necessarily going to work in the future.
- Pay, understand that you have to invest in advertising. Including segmented posts helps reach the expected public.
- Test whether the organic content of success also works from paid guidelines.
- Quality in customer service with fast and personalized response.
- Respond to both positive and negative comments.
- Chats through social networks to serve customers.
- Generation of manuals for customer service.
- Editorial calendar for social networks, be anticipated