The leader of the consumer electronics products, official sponsor of the tournament presented its new line of 4K Smart TV Screens. Thesescreens have certified 4K technology and practically all have an exclusive application for the broadcast of the World Cup live in 4K.
Mexico D.F., May 4, 2018 Hisense, a world leader in Smart TVs, cell phones, white line and third largest manufacturer of flat screens worldwide, presented its new line of 4K Smart TV Screens with 4K UHD certification. This certification, granted by Consumer Technology Association, guarantees the consumer that the screen has a resolution of 3840 x 2160 and more than eight million pixels of RGB color, which translates as a great sharpness, with a good color depth and a brightness four times higher than that of Full HD technology.
The new screen line was presented by Hisense on May 3 at the Campo Marte Military Casino, in an event that also celebrated its official sponsorship of the 2018 FIFA World Cup and an agreement with Televisa Deportes was announced, thanks to which the 4K screens of Hisense will be the only ones in the national market that will have an exclusive application that will allow you to watch 30 live matches in 4K UHD, something never seen before in the history of the event broadcast.
In this line of 4K UHD Smart TVs from Hisense we will have four series of screens (UH6, UH8, UH9 and UH9 Plus). Have a design Ultra slim with screens ranging from 43 to 75 inches. Virtually all of them come with the exclusive application of Hisense 4K FIFA 2018 preloaded, at no additional cost, in addition to applications such as Netflix, YouTube, Cinpolis Click and ClaroVideo, among others.
The flagship model of this new 2018 series is the H9 Plus, which has the following innovative features HDR 10 Dolby Vision, Android TV with google assistant, local dimming Y wide color gamut, as well as a spectacular avant-garde design without frames. We are also working with Harman kardon in the surround sound experience with our 100-inch Laser Cinema and our 55-inch H9 Plus screen.
Throughout this event, the Director General of Hisense Mexico, David GoldHe said that Hisense expects to be in second place in sales nationwide by the end of this year.
Our affordable premium strategy has allowed us to bring products of the highest quality and as a result has taken us in a short time to third place in sales in the television market, with a market share in value of 11.2% total market and 14.2% in the 4K segment in March of this year. We have invested in the best technology to offer the Mexican market a line of high-end screens. Our goal is to reach the second place in sales in the national market at the end of the year, democratizing access to Premium technology.
The company currently has a presence in more than 130 countries around the world, with more than 16 production centers and 11 research and development centers. To date, the largest Hisense plant outside of China is located in Baja California, where both the US and Mexican markets are supplied. In addition to occupying the third place in screen sales, Hisense has a strong leadership in Mexico in the cell phone, air conditioning and white line market.
According to the Director General, the company plans to continue expanding its operations in the country: Our vision is to invest, grow, create jobs and be a commercially responsible partner for Mexicans.
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