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The world of social networks and social media marketing has changed considerably, today there are more firms that have joined these spaces, for example, as Hootsuite shares, there are more than 80 million business pages on Facebook, however There are still beliefs that brands have and that prevent them from continuing to advance in this sector. That is why this time we will talk about the myths of social networks that still exist and may affect your brand.
Main myths of social networks
According to information shared by Social Media Today, these are the 5 main myths that give brands on social networks today.
- Social networks are free
Regarding the first of these myths of social networks, it is possible to mention that social networks have long ceased to be free, at least for brands. Today the development of social media marketing has many associated costs that may not be immediately apparent to everyone. While the platforms are kept free as they do not charge to create a profile or something, everything that is placed there may be cost-effective, for example, the production of content, design, management of the content is involved. community and of course the development of social media marketing campaigns, for which it is necessary to have a budget, not to mention the hiring of platforms specialized in social networks for aspects such as management, analysis and monitoring.
In addition, with the current scenario that many present, wanting to get everything for free, because of the organic nature, it may not cost money, but it can cost a lot of time and the chances of achieving success with this are less and less. Today it is difficult to imagine social networks without having behind some budget to boost the content and that these improve aspects such as their scope or can meet their assigned objectives more quickly.
- You must be on every social platform
With regard to the second of these myths of social networks, divided opinions may be generated between those who believe that it is better to be on all platforms to improve visibility opportunities and those who believe that it is better to bet on only those where the audience is. And the latter makes sense because you should try to get where the people who really interest the brand are, those who have better chances of being interested in what the company does and eventually become customers.
Considering absolutely all social media platforms implies having to allocate more time and even resources to be present, although there is no certainty that any result can be achieved because not all consumers use all social networks or use them for the same purpose. For example, there are those who use Twitter as a means of consulting news, while others prefer to use them to share their opinions. The same happens on Instagram, there are those who use it to upload their photos and others who prefer it as a source of inspiration for future purchase decisions. What networks does your target audience use and for what purpose?
- Social networks are broadcast channels
Brands that use their social networks only to share messages as if they were a speaker, are not understanding the purpose and use of these platforms. Therefore, the third of these myths of social networks highlights the belief that they are broadcast channels.
As the name says, they are social spaces, people come to them to socialize, to interact with family, friends, acquaintances and even brands. Also to share content, however, it's not just about publishing and letting others come and do the rest of the work. If you want interaction to boost engagement with the brand, you need to participate with your followers or fans. This is one of the great advantages that social networks have over other channels, the opportunity to respond to the interactions of the audience, being able to say something if a positive comment or even a negative comment is received, which can serve to possibly improve in some areas.
Fortunately, it is increasingly common to see brands interacting with their respective communities, highlighting even the way they do it. Such is the well-known case of Wendys.
- You must publish multiple times a day
The fourth of these myths of social networks is another that can generate divided opinions. There are people who point out that there is an ideal number of publications that brands must launch to achieve results, however, you should know that every brand is different as well as its audience or target audience so that a way to proceed with social networks may It is not effective for everyone, there are brands that it works to publish multiple times a day, and there are others for which it is more effective to publish sometimes a week or month. It all depends on your strategy and the results you get with it.
An example of a brand that does not spend it publishing all the time and that does not affect the results it achieves is Vanish, from his Facebook profile it is possible to notice the frequency of his posts, the last one, considering the publication date of this note, I left on September 8, that is, almost 20 days ago.
Although it is not necessary to publish many times in a single day, what is important is to do it consistently, although it is also valid to experiment to know the response of people and identify a better way to work and be present in social networks .
- Social networks are ideal for finding clients
Finally, brands and companies should know that social networks are not exactly the most effective for finding new customers, although there are social selling actions that can help with this point, their main strength is not that and should not be a priority, nobody wants to be contacted by a stranger and the first thing he does is want to sell him something.
Social networks are a better option to connect with the company's existing customers, to get to know them better and boost the existing relationship in order to improve or boost aspects such as encouraging retention and generating loyalty or loyalty.