Although for now it is only available in the United States, the Instagram Checkout store allows you to get hold of All kinds of products from firms like Uniqlo, Zara, Adidas, Nike, NYX and even Prada, among others. Now, and thanks to a new update, users can try the products before buying them.
Try before you buy thanks to Instagram
This new function, which has been called “Try it on”, (try it on), allow you to use the front camera of your smartphone to try different products. All this thanks to augmented reality, the same that we use when we put filters in the Stories.
From sunglasses to a cap, even going through the different shades of a lipstick or an eye shadow. The augmented reality of Instagram will help you know how a product is left so you can buy by making the best decision.
Those responsible for the application They intend to make Instagram the online store for a huge number of users. As Srilatha Raghavan, product manager for purchases with augmented reality on Facebook:
You can share it through Stories with your friends, brands can also create Stories, that is definitely one of the main ways we believe people will buy.
Instagram is a huge showcase that hundreds of millions of people look out every day. Features like this can encourage users to make their purchases through the application, with the consequent benefits for brands and Facebook itself.
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. (tagsToTranslate) Online shopping (t) Instagram (t) Social networks