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Apple TV Plus: all about Apple's new streaming service

The wait is over. Apple announced at its September 2019 event that Apple TV Plus, the streaming service that arrives to dethrone Netflix and other streaming platforms, will officially launch on November 1 in more than one hundred countries and regions globally.

The Apple TV Plus service offers a number of original programs, films and documentaries, including The morning show, Dickinson, See, For all mankind Y The Elephant Queen. The service will be available in the Apple TV application on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, even online at tv.apple.com, for $ 4.99 per month with a free seven-day trial.

But that's not all: as of today, customers who buy any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy a year of Apple TV Plus for free. Through Family Sharing, up to six family members can share an Apple TV Plus subscription.

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"With Apple TV +, we present completely original stories of the best, brightest and most creative minds, and we know that viewers will find their new favorite show or movie in our service," said Zack Van Amburg, Apple's global video head. "Each Apple TV + original offers its own unique story, a fresh perspective and a powerful message, all to entertain, connect and inspire cultural conversations."

"Apple TV + is an unprecedented global video service with a completely original list," said Jamie Erlicht, Apple's Worldwide Video head. "We hope to offer the public everywhere the opportunity to enjoy these compelling stories within a rich and personalized experience on all the screens they love."

New and exclusive original productions

The original Apple TV + movies of the world's most famous creative artists will debut in the Apple TV app on November 1. Among them, they stand out:

Servant It is a series-thriller that, according to its executive producer, M. Night Shyamalan, will have 60 half-hour episodes.

See, a peak drama starring Jason Momoa and Alfre Woodard, unfolds 600 years in the future after a virus has decimated mankind and left the remaining population blind. When all humanity has lost the sense of sight, humans must adapt and find new ways to survive.

The morning show, a dramatic drama starring and produced by Reese Witherspoon and Jennifer Aniston, and Steve Carell, explores the world of morning news and ego, ambition and the wrong search for power behind people who help the United States wake up. in the morning

Dickinson, a darkly comic story about what age means, exploring the limitations of society, gender and family through the eye of the young poet Emily Dickinson.

For all mankind, a new series by Ronald D. Moore, imagine what would have happened if the world space race had never ended and the space program remained the cultural centerpiece of the hopes and dreams of the United States.

Beating Netflix at its own game

It is no longer a secret that Apple TV Plus wants to beat Netflix in its own game: that of the original productions. The technology giant plans to make six medium-budget films every year, with the intention of generating enthusiasm for Apple TV Plus and obtaining Academy Award nominations.

According to the New York Post, the original Apple TV Plus films will cost between 5 and 30 million dollars each and will be in charge of talents recognized in Hollywood. The movement towards the original content was inspired by Rome, directed by Mexican Alfonso Cuarn, who was a candidate for the Oscar for Best Film in 2019, and won the category of Best Foreign Film. On the other hand, Focus Features, the studio behind BlacKkKlansman, Lady Bird and the Dallas Buyers Club, were also a great inspiration.

However, Apple does not have the kind of accumulated content that Disney is taking advantage of to explosively launch its Disney Plus service, nor does it have the same Hollywood connections as Netflix or Hulu. In addition to calling attention to Apple TV Plus during the awards season, the production of new films is a good way to generate material for your streaming service, although it is not ruled out that the company buys a complete library of productions of some good bidder .

What is Apple TV Plus?

In case you still don't know, Apple TV + is Apple's video subscription streaming service, a platform where you can enjoy dozens of original and exclusive movies, documentaries and series, with renowned artists.

"We are honored that the best lineup of narrators in the world, both in front of and behind the camera, comes to Apple TV +," said Eddy Cue, Apple's senior vice president of software and Internet services, at its initial launch early from 2019. “We are delighted to give viewers a preview of Apple TV Plus and we cannot wait for them to tune in from this autumn. Apple TV + be home to some of the highest quality original stories that TV and movie lovers have seen before. ”

In the presentation event, held in March this year, some names of the original series that will arrive on the platform were announced. The most interesting thing is that it was the same protagonists or directors of those productions who were responsible for giving more details about it.

Artists and public figures such as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more, were on the stage to present a small synopsis of the Apple projects in which they participate, which caused great uproar among the public.

In the Apple TV application, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, without advertising and on demand.

The new Apple TV application

In addition, Apple debuted with the new Apple TV application and Apple TV channels, which arrived in May 2019. The new application brings together hundreds of programs, movies, sports, news and more in a single application for iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices.

From May, users can subscribe and watch new Apple TV channels, paying only for the services they want, such as HBO, SHOWTIME and Starz, regardless of whether you have internet or not. Through application, you can enjoy sports, news and even channels from cable and satellite providers, as well as you can buy or rent movies and TV shows from iTunes.

With this app you can also subscribe to Apple TV channels on demand and watch them in the Apple TV application, without the need for additional applications, accounts or passwords. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services such as MTV Hits, with more to be added over time throughout the world.

A more personalized application

If sometimes you have so many options in your streaming services that you don't know what to choose, now Apple's new application wants to help you with that, since we offer you suggestions for programs and movies from more than 150 streaming platforms, including Amazon Prime and Hulu , as well as pay-TV services such as Canal +, Charter Spectrum, DirecTV Now and PlayStation Vue. Also, Suddenlink of Altice will be added this year.

And of course, everything that is available to rent or buy in the iTunes Store, you can enjoy through the Apple TV application.

* Article updated on October 4, 2019 by Estefania Oliver.

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