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What is click fraud in digital marketing?

moneyportable "width =" 700 "height =" 500 "class =" alignnone size-full wp-image-52015 "srcset =" 700w, https: / / 400w, 220w "sizes =" (max-width: 700px) 100vw , 700px "/></p><p>With the arrival of new technologies, many of the most common actions and operations of our day have been modified, in fact, this massive expansion suffered in recent years has caused great changes in society, from the way in which which we relate to, how we consume, or what we do business for, so <strong>One of the sectors that has had the most to adapt to these technological changes is the marketing sector, thus making the leap to digital marketing.</strong></p><div class=

As well, One of the main methods that companies have to advertise their products or services is through what is called Pay Per Click, a method in which the company that wants to advertise through a banner on other websites, will have to pay a stipulated amount for each mouse click that your ad receives, regardless of what happens later with that user, if it ends up acquiring the product or not, you simply pay for each click that the published advertisement receives.

In view of this situation, it is not difficult to realize the fraudulent potential that this method of advertising can have, since the more clicks the ad or banner that is hosted on my website receives, the more benefits it will get, or if you want to expand more on this issue in question, in this article 1and1, explain the aspects related to this type of scam in a very complete and deep way.

This type of scam can cause more damage than we might think in the first place, since the distrust that is generated In this type of marketing can cause companies to decide not to invest in this type of technique, because they have to pay an economic compensation to the owner of the website for each click. However, these clicks have no impact on your business, since they are a scam, so that companies in the sector are putting all the technological and human resources at their disposal to manage to avoid this situation, for example, Google informs through its website of what it considers an invalid click and the measures it carries out for its detection.

We can watch a video where this filtering and scam detection process is shown then:

To carry out this fraud there are different methods, some more rudimentary while others more workedFor example, the owner of the web in question can spend hours clicking on the links that are hosted on your site, thus achieving fraud, but you can also develop an application that does it for you and do the whole process in a more automated and with less effort, but in addition to these There are other techniques that you can know in more detail in the article that we have left in the previous paragraph.

Therefore, despite the fact that at first glance it may seem like a simple method to profit through clicking on ads, the truth is that carrying out this action is nothing more than a scam, a scam that affects marketing companies and those who want advertising and also has different detection methods to prevent you from achieving your goal.

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What is click fraud in digital marketing?
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