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We tell you what is the best time to post on Instagram

Instagram has many billion users, to be exact and like them, you probably want to receive so many Likes and comments as possible in your next post. But you've already realized that it takes more than a perfect photo to shine on Instagram. Indeed, the interactions you get also have a lot to do with when you publish them. Do you know what the best time to post on Instagram is?

the best time to post on InstagramJordan McQueen / Unsplash

Well, that depends.

Every Instagram account (and the content published on it) is different, and that makes it difficult to collect accurate and reliable information about the platform. Later, a programming application for Instagram, recently analyzed more than 60,000 publications and consulted with a network of social media administrators, which allowed the company to draw some basic conclusions. In no way do these statistics have the last word, but they will give you a general idea about the best time to publish your photos and videos.


Later consult a good number of managers Social media about when was the best time to publish, and most did not have much doubt: during lunch time (from 11 a.m. to 1 p.m.) and in the evening (from 7 p.m. to 9 p.m.). In doing so, you should also take into account your most active time zone. For example, if you are in New York City, but most of your followers are Los Angeles, you may want to publish according to the Pacific time zone, and not the Atlantic one. In general terms, it is better to upload your photos and videos during the hours when you do not work when you go by bus or subway; when you are having lunch; when you leave work and not in the hours when the great majority is fulfilling their work tasks.


Like the best time of the day to post on Instagram, finding the right day of the week is also a challenge. Some research suggests that Wednesday and Thursday promote greater interaction, although anecdotal evidence from social media managers sometimes suggests otherwise.

Weekends tend to fail, depending on the type of Instagram account you are running, as well as the type of followers you have. If your Instagram account is addressed to your friends and family, for example, you may have a better interaction on weekends. But if you want to capture the attention of companies and businesses, you have to keep in mind that many of these are closed on weekends.

In general, it seems that publications made on weekends receive less traffic than those made on weekdays. However, if you are going to publish s or s during the weekend, you better avoid Sunday, since everything indicates that it is the day with the lowest traffic numbers.


Ultimately, the only way to guarantee the most accurate information for your publishing needs is to track and manage your own analysis. If you are the owner of a business, or have an account with many visits, you can use the Instagram analysis tool, which allows you to see what time of day and days of the week a greater interaction is generated.

best time to post on Instagram

In addition to the time frames, you can also learn other details about your followers. Instagram breaks down its location and age, for example, aspects that are vital to understand what type of content work best in all areas.

If you want to take things one step further, start recording your data in a spreadsheet. With this, or even with a graph paper, mark your publications, when you shared them, and how many likes or comments you received in a 24-hour period. After all, the more data you have, the more informed you will be. And yes, friends: here too, information is power.

You may also be interested in our note on how to use Instagram Stories. And if you are already a instagramer With experience, never be more read these tips on how to get more followers.

* Updated on June 14, 2019.

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