We have probably all experienced embarrassing social media situations. Share a post we don't want, send a message on WhatsApp and regret it, or give it like to someone's post that we follow in secret. But what Pakistan Minister Shaukat Yousafzai lived last week is on another level.
Yousafzai serves as regional Minister of Information in northwest Pakistan. As the authorities usually do, I summoned the journalists to lead a press conference to discuss local issues.
To support him in the broadcast a member of his political party, Tehreek-e-Insaf (Movement for Justice), decided to broadcast the event live through its official social networks. But what seemed to be a good idea to give more visibility to the Yousafzai conference ended up becoming what is probably one of the best fails of social networks of the year.
To the surprise of those who follow the event through Facebook Live, while the minister spoke seriously, his face appeared with cat ears, eyes and whiskers. Someone had forgotten to disable this fun Facebook Live filter! His companions in the testera were also victims of the error.
Although users, including several journalists, began to comment and viralize the images of the feline minister through social networks, the transmission continued until the end. It was only deleted minutes after the conference ended.
You can't beat this! Khyber Pakhtunkhwa govt’s live presser on Facebook with cat filters .. ???? pic.twitter.com/xPRBC2CH6y
Naila Inayat (@nailainayat) June 14, 2019
The minister took the incident with a sense of humor: “The cat filter was turned on by mistake. Let's not take everything so seriously, ”Yousafzai told AFP. "I was not the only one, the two officers sitting next to me were also affected by the cat filter," he joked.
Meanwhile, the social media team responsible for his political party attributed a "human error" to the now amusing fail, stating that "all necessary measures have been taken to avoid such incidents in the future."