uberization of services advances in big cities. Now, a new application
called Pinny proposes to approach cooks without a public attention place with consumers interested in ordering food through a cell phone application. The system has already been available in the city of La Plata for a few days, and was presented in the City of Buenos Aires.
It is a space without intermediaries, for those who want to offer their food (prepared in a homemade or professional way) under "take away" (home delivery) or home delivery. The company calls them "Pinny Chef", but anyone who has culinary skills can apply. In dialogue with LA NACION, its creator, Martn Prez, explains that in order to participate they must comply with the law.
The business model is similar to all applications that offer services from producer to consumer. In this case, a commission of 12.5% for each dish sold. During the first days of operation in La Plata, Pinny had 2550 active users, more than 550 chefs and an average of 90 daily orders. The system has two applications: one for consumers and one for registered chefs who can display up to 22 dishes simultaneously. The proposal is available for users who live between 1 and 4 kilometers away from who cooks, and the method of payment and shipping is defined by the chef: cash or card.
"There is a very strong tendency in society to improve lifestyle and eating habits, but many times healthy options are needed and that makes it a very difficult task. Pinny gives the possibility to all those who are looking for a change real in their diet, to be able to access homemade, unique and healthy dishes, prepared with fresh ingredients and seasonal products "explains Prez.
In total, the app already has more than 7000 users: 3000 are chefs and more than 700 are distributors. "The launch in the city of La Plata that was on August 15; it had very good results, and we believe that we will reach over 30,000 users for the launch in Buenos Aires on September 5. By the end of the year we have planned disembark in large cities such as Rosario, Santa Fe, Crdoba, Mendoza and Neuqun, where we believe we will be able to exceed 100,000 users, "adds Prez ..
What can you eat? At the moment in the city, there are cakes, homemade vegetarian hamburgers, pork leg or braised bondiola, but the options will increase with the official launch, scheduled for Thursday. Prices are defined by each chef. There are prepizzas of chickpea flour at 80 pesos per unit, bondiola braised from 1 Kg for five people to 800 pesos, salads at 96 pesos or homemade noodles at 180.
In dialogue with LA NACION, one of the chefs – who prefers not to give his name – affirms that since it is so incipient, he has not signed any contract yet. He also says he doesn't know the power code that the application requires to work, but that he would like to comply with it. In general, these are projects that have previously worked, through word of mouth and social networks. And while they work responsibly, they are not registered as gastronomic organizations because they cook from home, like so many other catering services that have existed since ancient times. The difference is that they are visible through an application.
The control over food
"The app does not propose that it be cooked differently from what is provided in the Argentine Food Code. We have many Pinny Chefs that work from restaurants, and many others that do it from their home, complying with article 152 of the code" , he explains, and clarifies that in order to be part of the offer of the application they must comply with the current sanitary regulations, and sign a contract with the company where they declare to respect those norms.
From the Government Control Agency (AGC) indicate the amount of
requirements that anyone should have to sell food to the public: "Comply with the habilitation code and the biosafety and hygiene standards dictated by the food code, have attended the food handling course and comply with the urban planning code in the one that acts the Environmental Protection Agency for the sewage of environmental pollution "says the Executive Director of the ACG, Ricardo Pedace, an organism that only has to act in case of any complaint.
Article 152 of the Argentine Food Code indicates that "The families that in their private homes prepare, to be distributed, a number of no more than six daily meals (or twelve meals) are not considered Food Houses, but must inform the health authority that they are dedicated to the paid remission of kitchen dishes and authorize it so that inspectors can enter their homes, for the sole purpose of inspecting the kitchens and controlling whether the personnel involved in the preparation of food and the first materials used in the preparation of food dishes meet the requirements of the present. "
Something similar happens with
CookPad, the application of restaurants behind closed doors that has been working for several years, with a variety of proposals to go to dinner or live experiences related to gastronomy.
"These establishments have to have insurance, civil liability, a lot of things," Pedace insists. "This is simply a good cook in the neighborhood. If something happens: you are going to complain to him. The application is not endorsed by the government. last case of
Botulism two months ago in the City of Buenos Aires was the result of an uncontrolled commercialization of homemade humus, for which two sisters ended up in intensive care. I understand the attitude of entrepreneurs, but it must be accompanied by safety and hygiene and habilitation measures. "
Prez's idea came about by his own culinary abilities. One day I was cooking a lamb ragot just for him, when there was plenty left over, so with a platform where people could sell and access similar dishes: "I started studying the Argentine Food Code, and when I saw that this activity was planned , I couldn't wait long to start working on this. " Prez includes Pinny in the framework of collaborative economies: "They are a trend in the world, so there may be similar alternatives, but what inspired me was the passion I have for cooking, and the possibility of helping many people to realize the dream of being able to set up their own entrepreneurship. "
Indeed, there are already hundreds of similar applications abroad: almost all with brief experiences, conflicts and mergers with great players.
Homemade, for example, started with some problems because it did not fit the law, today it operates according to the California Home Food Law that establishes requirements for
MEHKO (operations of microenterprises in the home), a municipal permit approved in 2018 that was a great achievement for the city and requires the food handling course among other things. In China, HomeCook has more than two million registered users in a country where the platform economy represents, next year, 10 percent of China's national gross domestic product.
Marcela Basch, expert in collaborative economies and author of the site
Plan C explains that Pinny is located both within the term between Gig Economy (economy of the changa) and the economy of platforms. But of course, he dismisses the term collaborative economies to this project because it is not: "Platform Economy objectively describes a business model. For those who cook it is" economy of the changa. "They are the same people who sell through social networks or MercadoLibre ". Basch is a consumer of food in the city, but she knows that "one thing is the popular economy where a lady sells arepas in the subway because she has to go out to feed the family, and another thing is to do a business of that. There is several issues: the bromatological and public health to protect the consumer through the state, the rights of workers, the responsibility of society in fiscal terms and the sectors that are being affected. " The solution? Regulate, that there is dialogue, that they can meet the technical and legal requirements tailored to them, and that it is safe for everyone.
. (tagsToTranslate) Pinny: this is the Argentine application for ordering homemade food or from amateur chefs – LA NACION