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Facebook has a new facial recognition system for its users

  • According to Markets and Markets, facial recognition will have a market value of seven billion dollars in 2024

  • Mordor Intelligence points out that Asia Pacific is the region where the fastest growth in technology is perceived

  • In Statista figures, Facebook registered 55 thousand 838 million dollars in revenue at the end of 2018

Many of the tools of digital platforms are seen as a danger to privacy. Information collection systems from sites like Google and YouTube have been accused of violating the rights of minors. The way in which Facebook plans to erase the browsing data of its users has also generated regulators doubts. But one of the most controversial technologies is facial recognition.

Several agents and technological experts have spoken widely and tended about the dangers of facial recognition. Equifax He points out that he could allow brands to take advantage of consumers in a vulnerable emotional state. Pegasus DigitalOn the other hand, note that these systems are still very inaccurate, especially with certain minorities. But despite these risks, sites like Facebook, Apple and some governments use it frequently.

This has caused the public to subject more scrutiny to those platforms that use facial recognition. Specifically, it has been ensured that the use of this technology, as well as the data that is collected and when it takes place, is as transparent as possible. In this environment few companies have been affected as Facebook. After a series of critics Y demands, the social network of Mark Zuckerberg wants to reassure his public.

A new facial recognition system on Facebook

In accordance with The verge, the platform has presented a new feature, Face Recognition. This security feature will replace the Tag Suggestions tool. The option will allow users to have more control over how the social network scans and identifies the face of their user base in the photographs that are uploaded. Over the next few weeks, Facebook will be implementing this new system of social recognition on a global scale.

Face Recognition, when turned on, will notify users when photos of them are uploaded to their platform. This notification will appear even if the person has not been tagged. Through this menu, Facebook give you the opportunity to tag yourself, follow up or report a photo. This facial recognition option will be turned off by default, both for new accounts and for users who have not yet activated it manually.

Another way to approach privacy challenges

Not only does Facebook cause doubts about its use of facial recognition. In February, London police forces activated a surveillance system with this technology that caused a wave of criticism. Amazon, a few weeks ago, I presented a project capable of detecting emotions, which received mixed comments from the public. Also a popular chinese app gener terror by its ability to replace faces of actors in movies with that of any user.

The issue of facial recognition is representative of online privacy disputes. In the face of public and regulatory reactions, all agents address the problem in a different way. Google wants couples rules for everyone. Others, like Apple, have opted for a very aggressive approach Against the rest of the industry. Facebook, meanwhile, is torn between eliminate the problem or, as in this case, make the environment more transparent.

Just this last approach, betting on greater transparency, seems correct. Of course, you should wait to see how the public and regulators receive this facial recognition system. But at first instance it seems a satisfactory solution for everyone involved. On the one hand, users have greater control of their experience. On the other, the fears of the authorities calm down. At the same time, Facebook can wash your hands.

Thus, it seems to be an option that more companies should adopt. Assuming, of course, that they are willing to make their processes transparent to everyone.

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