Augmented reality, a new way of looking at the world

Posted 2016-08-3 by Marketing & Filed in News.

Businesswoman sharing music and video

Mobile devices allow you to combine augmented reality with real reality.

Augmented reality has been installed in our daily lives to make it more entertaining. Thanks to the camera of our mobile phone or Tablet We can interact with the characters of multiple video games that are installed in our streets. There are numerous mobile applications that complement the real world with virtual elements.

It was in 2012 when this phenomenon began to be spoken thanks to the launch of the beta phase of Google Glass in the United States. Two years later it will expand through other countries such as the United Kingdom, although its high cost will slow its diffusion. But Technology developers continue to focus on augmented reality. While it is true that through mobile devices most common and accessible as Smartphones or Tablets The arrival of the new Nintendo app, Pokmon Go, highlights the relationship between the real world and the digital world. Through the mobile devices two realities intermingle, offering us a unique experience.

Augmented reality apps

Other free apps like Wikitude, Ingress or Star Walk make users experience the entertainment like never before. The real world is inserted into digital screens causing players to move around and discover a new reality. An example of this is Nick Johnson, a resident of the Brooklyn district, who had to walk about 180 km to get the entire Pokmon collection. His adventure led him to become the first player to complete the Pokdex in the United States.

Video games have been reinvented due to augmented reality. Each day increases the number of people who download an app with these features. It is estimated that since its launch, on July 5, there have been 75 million downloads of Pokmon Go. This videogame has become one of the most relevant mobile applications worldwide.

Two worlds intermingle and complement each other thanks to the development of mobile technology. Users explore their daily reality from a new point of view. The streets become unique scenarios where virtual elements interact with the real ones. Augmented reality transforms the way we look around us through mobile devices.

Tags: MaaS360 mobile devices Augmented reality Video games