Manzana has decided to make more flexible the way their products are repaired in order to give customers more options to fix cracked screens and other defects in their iPhones older.
According to the new policy announced on Thursday, Apple begin selling its tools and spare parts to more independent telephone repair shops in the United States. The company extend that to other passes later. However, repairs in these workshops will be limited to iPhones whose warranty has already expired.
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IPhones that still have a guarantee must continue to be taken to an Apple store or to one of the more than 5,000 service providers that the company has already authorized worldwide. That includes all Best Buy stores in the United States. Those with other devices, such as Apple Watch and Mac computers, or an iPhone that requires more complicated repairs will also have to go there.
Although many unofficial workshops have been offering basic repairs as screen replacements, They are not necessarily using Apple parts or qualified technicians. Now, thousands of more workshops they can buy parts directly from Apple, as long as they have a company certified technician to perform these repairs.
The change represents a significant concession from the technology giant, known for trying to control everything, including repairs.
Consumer advocacy groups and some state lawmakers have been pressuring Apple to give people more viable options for requesting repairs, as smartphones have become as visible in everyday life as cars, a product which can be taken to an independent mechanic instead of a dealership.
Apple is modifying its strategy just when antitrust regulators in the United States are examining whether she and other powerful technology companies such as Google, Amazon and Facebook have been choking the competition.
The last thing Apple wants now is to be doing something that could give it a negative sieve in Washington, said Patrick Moorhead, an industry analyst for Moor Insights.
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