This announcement that you just saw on Sonos speakers, has a more than reasonable resemblance to the mythical announcement "1984" in which Apple users saw the monotony of a gray future broken when a hammer hits the screen and breaks with the monotony. This time it is an announcement of the Sonos speaker brand, in which you can have that same feeling of monotony until the speaker is thrown out the window and breaks with the “silence” that is repeated so much in this spot…
For all those who do not know today the announcement "1984" directed by the British Sir Ridley Scott, and broadcast live in January of that same year in the third quarter of Super Bowl XVIII, on these lines. The announcement shows us a series of images that show a complicated future with a gray stage through which gray-skinned men walk, shaved heads and dressed in gray uniforms, while repeating the phrase:
Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in history, a garden of pure ideology where each worker can flourish safe from the plagues that provide contradictory thoughts. Our Unification of Thought is a more powerful weapon than any fleet or army on earth. We are a people with a will, a resolution, a cause. Our enemies will talk to each other until their death and we will bury them in their own confusion. We will prevail!
No doubt both have in common that an action triggers the rest and while in the case of Apple's announcement it was a hammer, this time it is a speaker that “impacts the lives” of these people. Many users may not believe that this type of ad is shocking or simply share its meaning, what is clear is that the media impact has been maximum and more after being broadcast live at the Grammy Awards gala.
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