Apple announced last night its financial results for the third fiscal quarter of 2016, which runs from April this year to June. The figures continue to show a decline in revenue in recent quarters, but according to Tim Cook himself have been better than they had planned. The company has recorded quarterly sales of $ 42.4 billion and a quarterly net profit of $ 7.8 billion, equivalent to $ 1.42 per share. The iPhone has sold 40 million units, with a very good acceptance of the iPhone SE by users. Even so, some have already labeled it "the worst quarter in the history of the iPhone", showing a very short memory of only 12 months. The iPhone is not the problem, much less, there are other categories in which the company should look seriously to improve figures. We show you the data in graphs to understand them better.
The iPhone falls compared to last year's quarter
This chart shows iPhone sales since 2013, in it we can see the third quarters of each year (Q3) and how the year 2015 represented a growth of more than 12 million units compared to the previous year. It was difficult to maintain the same growth this year, and Although sales in Q3 2016 were 40 million units, 7 million units less than in the same quarter of 2015, they are still 5 million units more than in the quarter of 2014, just two years ago. The worst quarter ever? A little rigor please.
"We are pleased to report the results of the third quarter of the fiscal year that reflect higher demand and better results than those anticipated at the beginning of the quarter," says Tim Cook, CEO of Apple. "We have had a very successful launch of the iPhone SE and we are very excited about the response of customers and developers to the software and services anticipated at the WWDC in June."
Tim Cook has highlighted the good acceptance of the iPhone SE, a device that seems to be succeeding among users, with the strategy of offering the user a next-generation terminal at a lower price and with a screen size of 4 inches.
IPad sells less but enters more
The iPad sales figures continue with their trend for many quarters, although as consolation you can say that there is a positive fact. In spite of having sold only 10 million iPads, it has been entered more, 7% more, because the iPad Pro, a product of higher price than normal iPads, has sold better. It seems that professional users have found on the Apple tablet something that the previous iPads did not offer them and are willing to pay more for it.
Mac sales continue to fall
As with the iPad, Apple also has a serious problem with the Mac, and the fault lies in the absence of renewals of its range of computers, especially the MacBook Air and Pro. More than a year without relevant changes is too long for a company for which computers should be your soul. If this wait is because the changes will be great, welcome, but Apple needs to offer something new in this category, and urgently.
Services continue to grow
Revenue from services continues its good trend. Apple Pay, Apple Music, iCloud, iTunes … Apple continues to get good figures for this part of its business, which already exceeds the iPad and Mac and becomes the second according to income, just behind the iPhone. Tim Cook said that 75% of sales made by the "contactless" system in the United States were made through Apple Pay, and that show the enormous potential it has, as long as it finishes expanding worldwide before other models consolidate.
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