Apple launched a campaign to promote the camera of its smartphone in spring 2015. Interestingly, the launch came just one day after Samsung introduced its Galaxy S6 and compared the photos of its latest flagship with some supposedly made with an iPhone 6 in which everything looked black (manipulated, of course). The campaign was launched as Shot on iPhone 6, but now it's simply called Shot on iPhone.
From time to time, Apple updates its campaign to include new photos or videos. In the case of videos we can see any type of scene, but it seems that the most interesting are those that have been recorded in slow motion. The last thing they added to this campaign are two ads in which the protagonists are a squirrel and an ant but, as you will see below, performing very different tasks.
Shot on iPhone by Linda h.
The two ads have a structure very similar to other Apple ads. They have a total duration of 15 seconds, 12 seconds of the recorded scene plus 3 with labels. In the first of the ads we can see a squirrel enjoying a peanut. Or well, you'll enjoy it when you open it. If I'm not mistaken, the video is recorded in slow motion.
Shot on iPhone by Tim W.
In the second video we have a ant carrying something, with a background song that talks about "work". That is why he said that the two main characters of these two ads do very different things: the squirrel is enjoying his food while the ant is working. This second video seems to be recorded at normal speed, but I'm not sure.
While writing these lines, I had in mind that to record in slow motion with the iPhone 6s we have to do it at 120fps if we want to record at 1080p or lower the resolution to 720p if we want to record twice as slow, at 240fps. Previous models could only record at 120fps / 720p, so I'm curious to see how you can record the iPhone 7 with its larger cameras, in the case of the Plus (or Pro) model with dual camera. In any case, to see a Shot on iPhone 7 ad we will still have to wait no less than three months.
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