The other day we were already commenting on the rumor in the blog, but we want to delve a little more into the subject and make a reflection on the fate of Apple and the industry in terms of product renewal, since from here to September we will see the new iPhone (or before if the name is filtered permanently) it will probably be the biggest unknown.
Today, July 26, 2016, neither Apple nor the industry are able to offer substantial innovations to justify a generational jump every two years, it's that simple. And we can see it in the following list in which I summarize the biggest change in each terminal which jumped from generation to those who are already presupposed a new design and increased performance:
- iPhone 3G: high speed data inclusion
- iPhone 4: Retina Display high resolution screen
- iPhone 5: 4 ″ screen, LTE
- iPhone 6: 4.7 ″ and 5.5 ″ screen, higher resolution (Plus), substantial improvements to the camera
And now it arrives supposedly the iPhone 7 if Apple does not break with years and years of tradition in terms of nomenclature, which I personally see increasingly likely.
There is no innovation
The industry's problem right now is that there is not enough innovation every two years, It's that simple, and Apple knows it. The risk of presenting an iPhone 7 without substantial news is there and it may be better to opt for an iPhone 6SE. With the amount of iPhones that Apple sells, leaks are already common and at this point we can be almost completely sure of what the next iPhone will carry. Yes, it will carry a larger camera, perhaps dual lenses in the Plus, new processors and a slightly renewed design. But no big change can be seen, no Retina Display, no LTE, no big change in the terminal in sight.
The iPhone every year is better and that is unquestionable, and many of us are the ones who update it annually due to the great personal and professional use we give it. But for a person on the street, the 3D Touch or a slightly better camera will probably not be enough as if it were the Retina display or the LTE.
And if we look to the future, I think for many the killer feature iPhone 7 should be the battery. I do not know if the iPhone 7 will be released in 2016 or 2017, and I think we will not see a great novelty regarding this feature. But I think that is where the R&D money should go, in terms of battery we are in the same position as in 2008, 2010, 2012 or 2014, a day of intensive use and thanks. Wouldn't an iPhone 7 with 7 days of battery be wonderful? Of course, and just like the multitouch or Retina Display left us with our mouths open, a substantial increase in battery performance would leave us with our jaws on the floor. Time will tell.
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