Selfridges cerrada

The Selfridges store, dedicated to the Apple Watch, also closes

Selfridges closed

According to all the analyzes, the Apple Watch is the best selling smart watch on the market. Apple managed to launch a device with a great design that can be installed all kinds of applications and that, together with almost everything of the apple sells well, have contributed to its success. But the Cupertino watch has gone through better times, at least in terms of sales, or that makes us think of the fact that the store London Selfridges has closed.

As MacRumors published yesterday, the Selfridges Apple Watch store no longer appears on Apple's list of physical stores in London, which most likely means that it is no longer available because Tim Cook and company have decided to close the establishment. This is the second Apple Watch store that Cupertino closed in a very short time, which is cause for speculation on whether Apple smartwatch sales are in good health or not.

Selfridges Apple Watch no longer appears as an Apple store in London

The gallery that no longer appears as one of Apple's physical stores in London was underway practically since the Apple Watch went on sale in April 2015. Apparently, the closure of the first stores dedicated to the smart watch of the apple is an unofficial recognition that they were wrong to open them, no more no less. At first, Apple wanted to sell “its most personal device” as a fashion accessory, which is why they decided to promote it in stores dedicated to it, but it seems that they forgot something: we did not enter an Apple store to see a single product; We entered to see everything they have. And if the iPhone, which is the company's most important device, doesn't have its own stores, why did they think the stores for the Apple Watch were going to work? Or so I think.

To assess more possibilities, another reason why Apple could be closing these stores is that they had it, that is, that their intention was promote the Apple Watch in its first months of life in their own stores so that we knew him and now that we already know a lot about him they are not necessary. Although as I write this I keep thinking that it doesn't make much sense.

Manzana a similar store in Paris will also close this month, Lafayette's, so it seems that there is no going back. Most likely, the next model of the apple watch will only be sold in regular Apple Stores.

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