Tim Cook is visiting Europe and has given a recent interview in which talks about many current issues related to Apple such as the price of their devices or the company's new services.
The German media Sterm has been able to speak with the CEO of Apple and has made several headlines. Mainly related to the new iPhone 11, the new Apple TV + streaming service and the monopoly accusations that appeared a few weeks ago towards Apple.
Tim Cook speaks clearly
Although his European tour has taken him to the German Oktoberfest, Tim has also had time to answer some questions about Apple's current affairs.
The iPhone 11 and its price
Apple has done this year something unheard of so far: the price of the iPhone 11 has dropped 50 dollars / euros Regarding the iPhone XR, despite being a device with great improvements such as the double rear camera. A new strategy within Apple that Tim Cook wanted to defend:
We always try to keep our prices as low as possible and fortunately we were able to lower the price of the iPhone this year
Apple TV + and Netflix must coexist
As for Apple TV +, Tim Cook has stated that don't see the streaming video business as a win or lose game, regarding Netflix or others. Rather, he says that Apple is only looking to take action, at a more tempting price, only 4.99 euros per month.
I don't think the competition is afraid of us, the video sector works differently: it's not that if Netflix wins, we lose, or if we win, they lose. Many people use multiple services, and now we are trying to become one of them.
App Store Security
On the other hand, Tim was also asked about monopoly accusations in the App Store, why Apple is already facing several complaints. However, Apple's CEO argues that the security and privacy of users must be above all.
No reasonable person will call Apple monopolist. Customers buy us an experience, and this experience includes a reliable place to buy applications where we select and verify all applications.
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There is no doubt that Tim Cook has left several headlines in this interview and has reviewed the latest developments that most affect Apple and the company's vision of the future.